Media Resources
Welcome to the Drive Smarter Challenge Media Resources page. In this section
you'll find a collection of materials on the campaign as well as links for multi-media resources. You are welcome to download these
resources based on your particular area of interest. Should you find that these resources do not include the information you're looking
for, please contact the Alliance to Save Energy.
Press kit and PSAs
The Drive Smarter Challenge Press Kit and several humorous PSAs are available
for download. Tune in and listen to our fun Drive Smarter Challenge PSAs!
Press Kit Materials
Public Service Announcements
- Baby Talk
(30 seconds,
60 seconds)
A back-seat-driving baby boy starts talking for the first time and tells his mother how she can drive smarter and save a diaper full of cash.
- Tipping Point
(30 seconds,
60 seconds)
A woman who has reached her coupon "clipping point" desperately needs help to save money on gas so she can put food on the table. A radio news announcer "delivers breakfast" free for a year.
- Honey, I’m Home!
(30 seconds,
60 seconds)
A well-meaning husband brings a tire into the living room to remind his exasperated wife that just keeping their tires properly inflated could save a week's worth of gas.
- Hard of Hearing - El Sordito
(30 seconds,
60 seconds)
In a comical play on rhyming Spanish words, a hard-of-hearing father misunderstands his son's observations about a nearby driver who's wasting gas.
- The Mechanic - El Mecánico
(30 seconds,
60 seconds)
A woman visits a mechanic to fix her car because it's using too much gas and is surprised to find him looking at the tires and into the trunk versus under the hood for solutions.
- Drive Smarter Challenge Audio News Release (English,
Español)
- Out Of Home PSAs (Billboards, Poster Boards, Bus Shelters)
Broadband media website
For additional multi-media campaign materials please visit www.DWJTV.com/DriveSmarterChallenge.
The broadband web site includes:
- Downloadable B-roll footage to illustrate the Drive Smarter Challenge
tips and website with expert sound bites in any format you need;
- Downloadable radio news releases in English and Spanish;
- Downloadable and humorous radio PSAs;
- Downloadable Drive Smarter Challenge campaign logos, website images, partner
logos, biographies, photos;
- Multimedia news release including all campaign elements (video/audio/logos/images)
View the biography of Alliance President Kateri Callahan
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